North American Produce Co.
IDENTITY & BRANDING
Local produce. World-class quality.
The North American Produce Co. is a family-owned business specializing in high-end produce. Founded to meet the growing and diverse needs of the Philadelphia food service, the North American Produce Co. has been sourcing only the freshest, premium-quality goods from the most reputable growers in the industry for over 35 years.
I collaborated with the North American Produce Co. to create a brand identity that positions the company as the region's leading supplier of excellent produce. Rich colors and high-contrast photography uphold the company's progressive nature, while elegant typography invokes a sense of legacy and trust.
Art Director: Natalie Prusich