Bikes Across Borders
IDENTITY & BRANDING
Empowering people through autonomous transportation.
For people in Mexico, commuting to work is a job in itself - most walk several hours a day to and from their jobs, or spend more than 15% of their earnings on public transportation. Bikes Across Borders, an Austin-based non-profit, was born from a desire to ease this cost. Each year, the organization rides south of the border, bringing bicycles to communities in need.
I designed a brand system that would speak to and be understood by different cultures. This was accomplished through a set of illustrative icons and a mark that symbolizes the cross-cultural relationships the organization helps to foster. To date, Bikes Across Borders has successfully organized 15 bike caravans, providing over 700 people the freedom of autonomous transportation.
Art Director: Alice Drueding