7 Minute Workout



Making every minute count – anywhere, anytime.

Regular physical activity is crucial to a healthy lifestyle, but only 20% of adults exercise on a daily basis. Worse, obesity rates in the United States have hit an all-time high. We collaborated with the fitness experts at Johnson & Johnson to create a workout regimen everyone can do, everyday.


Together, we developed and designed the 7 Minute Workout, a quick circuit of high-intensity exercises. Using a research-proven approach and a highly-customized experience, we've helped millions of people remain active while reaching their fitness goals and potential along the way.




Art Director: Justin Gravante
Senior Designer: Steve Bush





Featured in Apple's TV ad for the iPhone 5
USA Today